An important question concerning your 2010 strategy
So you paid good money to get your phone to ring and you got listed on the first page of Google and customers are calling and visiting your site 24/7 but they can't schedule appointments 24/7. WHY WOULD YOU DO THAT?
Seriously think about this: All of your customers are conducting business online at all hours. We buy online, we educate ourselves online and we book restaurants, airlines and hotels online. We are doing everything online at all hours.
Real Scenario: A Mom puts her kids to bed at 8:30 pm and sits down and searches for contractors. She finds your site from all your marketing efforts and all she can do is fill out your contact page or call and leave her information.
This Mom knows that many contractors don't return calls, so she clicks from site to site or calls and leaves her information for you and all your competitors. She is only scheduling 3 companies for estimates. So NOW your in a race to get the customer scheduled first. It's crazy! You are losing business in this process.
Even if you have a secretary, they only work 9-5 and old technologies like voice mail, answering services or contact pages are not effective. They do not qualify and schedule an appointment. We do and wer'e cheaper.
Online scheduling software for contractors powered by FreeEstimatesNOW will allow your customer to exit your site with a receipt for an appointment with your company. While the other guys continue in a crazy race to get scheduled your company is already confirmed and in the customers calendar. Doesn't that make more sense?
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